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Manager, Audience Development - Miami, 33146 at Universal Music Group

Position Manager, Audience Development - Miami, 33146
Posted 06 Jan 2026
Expired 05 Feb 2026
Company Universal Music Group
Location Coral Gables | US
Job Type Full Time

Job Description:

Latest job information from Universal Music Group for the position of Manager, Audience Development - Miami, 33146. If the Manager, Audience Development - Miami, 33146 vacancy in Coral Gables matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.

Please note that applying for a job may not always be easy, as new candidates must meet certain qualifications and requirements set by the company. We hope the career opportunity at Universal Music Group for the position of Manager, Audience Development - Miami, 33146 below matches your qualifications.

Manager, Audience Development - Miami, 33146, United States of America

How we LEAD:

UMG Global Audience Development is seeking a creative and collaborative Manager, Audience Development to ideate, build, and manage effective omni channel campaigns for Interscope Capitol Miami’s artists and their music fans. You will be highly organized, detail-oriented, and great at prioritizing what needs to get done now, while managing long term strategic initiatives. Focusing on connecting music fans with the right message, at the right time, you will turn insights into a strategic position that will achieve both artist and label business goals.

You are a data-driven CRM marketing expert with a passion for customer engagement and lifecycle marketing. You thrive in a fast-paced environment and have a strong understanding of email and SMS marketing best practices, user journeys, and performance optimization. You are highly analytical and strategic, yet creative in your approach to personalization and audience segmentation. With an eye for detail and a proactive mindset, you enjoy collaborating cross-functionally and leveraging insights to drive measurable results.

How you’ll CREATE:

  • Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV
  • Own the email and SMS marketing calendar, ensuring timely execution of campaigns that support business goals
  • Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions.
  • Partner with cross-functional teams, including eCommerce, Label, Creative, Analytics and Product, to drive cohesive marketing strategies.
  • Drive learning and optimization through A/B testing, audience segmentation, and personalization tactics.
  • Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts.
  • Provide regular reporting on email and SMS performance, delivering insights and recommendations to stakeholders and leadership.
  • Be an authority on copy and design, leveraging data to drive fan engagement, loyalty and lifetime value
  • Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy

 Bring your VIBE:

  • 5+ years of experience in email marketing, with a deep appreciation and understanding of Latin audiences  and the pop/rock music genre
  • Fluent in Spanish
  • Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization.
  • Strong analytical skills with the ability to interpret data and translate insights into action.
  • Experience with personalization, customer journey building, and retention-driving strategies.
  • Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines.
  • Strong communication skills with experience presenting data-driven insights to stakeholders and leadership.
  • Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects
  • Experience with ESPs and Attentive is a plus, as well as basic knowledge of HTML and CSS.
  • Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required

Job Info:

  • Company: Universal Music Group
  • Position: Manager, Audience Development - Miami, 33146
  • Work Location: Coral Gables
  • Country: US

How to Submit an Application:

After reading and understanding the criteria and minimum qualification requirements explained in the job information Manager, Audience Development - Miami, 33146 at the office Coral Gables above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.

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