Latest job information from Kalsec, Inc. for the position of KalHops Marketing Manager. If the KalHops Marketing Manager vacancy in Kalamazoo matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.
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Job Summary: The KalHops Marketing Manager plays a critical role in shaping and accelerating the growth of Kalsec's global hops business. This position is responsible for translating the technical and sensory value of our advanced hop products into compelling marketing strategies, differentiated positioning, and impactful go-to-market execution. As a key member of the KalHops team, you will lead the development and activation of integrated marketing programs that drive awareness, engagement, and sales growth for our hop oils portfolio. You will collaborate cross-functionally with global sales, R&D, applications scientists, regulatory, and commercial teams to bring innovative products and stories to life for brewers worldwide. Kalsec is a recognized leader in advanced hop solutions and natural ingredients, with a strong commitment to sustainability as a certified B-Corp. This role offers a unique opportunity to elevate the KalHops brand, communicate our value to the global brewing community, and help shape the future of hop innovation. Essential Job Responsibilities:
Lead the development and execution of strategic marketing plans and product category initiatives aligned with business objectives and measurable KPIs
Translate product functionality and benefits into clear, compelling messaging, positioning, and branding that resonates with brewers and industry stakeholders
Partner with R&D and applications teams to support innovation pipelines and bring new, market-relevant hop products to launch
Collaborate with global sales and commercial teams to drive demand generation, customer engagement, and revenue growth
Analyze beer industry and hop market trends to inform strategy, identify opportunities, and maintain competitive advantage
Plan and execute integrated marketing campaigns across digital, social, trade, and event channels, optimizing performance through data and insights
Develop high-quality content including thought leadership, technical papers, and industry-facing materials to position KalHops as a trusted expert
Support customer engagement through trade shows, industry events, and customer visits in collaboration with sales and technical teams
Manage marketing budgets and ensure effective allocation of resources to maximize ROI
Build and maintain strong relationships with external agencies and partners to enhance marketing execution
Continuously explore and adopt new marketing tools, technologies, and tactics to drive innovation and impact
Qualifications: Required
Bachelor's degree in Marketing, Communications, Business, or related field
5+ years of marketing experience within the brewing, hops, or related industry
Proven ability to develop and execute integrated marketing strategies across multiple channels
Strong understanding of branding, content development, lead generation, and analytics
Excellent communication and storytelling skills, both written and verbal
Demonstrated project management capabilities and ability to collaborate cross-functionally
Proactive, solution-oriented mindset with a focus on results and continuous improvement
Ability to thrive in a dynamic, growth-oriented environment
Desired
MBA or advanced degree
Experience in FMCG, CPG, or B2B marketing environments
Formal or informal beer education or certification (e.g., brewing science, sensory training)
Working Conditions:
Office or hybrid work environment with standard office equipment
Occasional travel (up to 15%), including customer visits and industry events
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Job Info:
Company: Kalsec, Inc.
Position: KalHops Marketing Manager
Work Location: Kalamazoo
Country: US
How to Submit an Application:
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