Manager, Marketing Research & Analytics

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Date: Apr 28, 2025

Location: Houston, TX, US, 77002

Company: CenterPoint Energy

CenterPoint Energy and its predecessor companies have been in business for more than 150 years. Our Vision: Our vision is to become the most admired utility in the United States through the execution of our long-term growth strategy. We have an unwavering commitment to safely and reliably deliver electricity and natural gas to millions of people. Our Commitment: CenterPoint Energy is committed to creating an inclusive work environment where business results are achieved through the skills, abilities and talents of our diverse workforce. At CenterPoint Energy, individuals are respected for their contributions toward our company objectives. We strive for an inclusive work environment across all levels that is reflective of the available workforce in the communities we serve. Job Summary Lead the Marketing Research and Analytics group to provide business value through actionable market and customer insights. Assists in the development and execution of strategies and tactics required to achieve business and market development goals using research and customer sentiment metrics through actionable customer analysis derived from the intersection of data, products and markets. Lead efforts to leverage data to understand customer behaviors and marketing tactics including customer and statistical analysis to influence strategy, segmentation and campaign execution to optimize marketing campaigns and tactics. This may include advising cross-functional teams of new insights and setting or monitoring KPIs that drive business growth. Interface and manage external partners, as needed. Essential Functions

• Manage third-party research firms and relationships.
• Collaborate with internal business partners to identify, prioritize, design, execute, and communicate insights from ad hoc and regular tracking studies.
• Translate research to create an actionable business plan.
• Plan, develop, and establish policies and objectives of the organizations market research function.
• Oversee the annual research, syndicated and transactional surveys, and budget development.
• Ensure that existing intelligence is available for use in decision making throughout the organization and in external communications, as appropriate.
• Deliver research findings and recommendations and provide ongoing consultation with business partners, including executives.
• Plan, develop, and establish policies and objectives for the marketing analytics function. Includes helping drive business decisions regarding customer segmentation, go-to-market strategies and campaign optimization.
• Oversee marketing technology platforms including those supporting marketing automation, survey distribution and analysis, and marketing workflow and productivity.
• Deliver analytic findings and recommendations and provide ongoing consultation with business partners, including executives and contributions to business cases.
• Build relationships across the organization to aide in integrating data into existing processes, systems, and work to identify ways to automate functions supporting a data-driven, 360 view of the customer organization.
Establishes strong relationships with third-party suppliers of syndicated data. Makes recommendations on how to use that data. (e.g. J.D. Power & Associates, Escalent and other consumer data).

Education Description

• Requires a bachelors degree in a social science, economics, mathematics, marketing, business or related field with exposure to the social science research and evaluation functions.
  • Specific experience (as described below) of 7 or more years of direct involvement in research, data analytics, customer experience management, or other closely related field may be substituted for degree requirement.

Experience

• Minimum of 7 years of experience with custom market research, data analysis, and/or market insights.
• Demonstrated ability to execute simple statistical analysis using software such as Excel, SPSS, or SAS
• Proven history of reviewing and designing research plans, questionnaires, surveys, focus group discussion guides, or other instruments for gathering data using varied techniques
• Development and/or management of customer feedback tools, including the synthetization of insights from gathered data
Proven track record of leadership for a high-performing team including experience with employee development, real-time feedback and creating a positive culture.

We want you to know Being a part of the CenterPoint Energy team is more than a career alone. Its an opportunity to make a positive impact. You will be an integral part of enabling everyday life and the pursuit of possibilities for the customers we serve and the communities we share. The vital services we provide are at the core of making our world work, and by sharing your energy with us, well create a better tomorrow together. What we bring to you

• Competitive pay
• Paid training
• Benefits eligibility begins on your first day
• Transit subsidies
• Flexible work schedule, paid holidays and paid time off
• Access to discounts at fitness clubs and an on-site wellness center at our headquarters in Houston
• Professional growth and development programs including tuition reimbursement
• 401(k) Savings Plan featuring a company match dollar-for-dollar up to 6% and a company contribution of 3% regardless of your contribution

Job Type: Full Time Posting Start Date: 04/28/2025 Posting End Date: 05/12/2025 This contractor and subcontractor shall abide by the requirements of 41 CFR §§ 60-1.4(a), 60-300.5(a), and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability. #LI-CNP

Nearest Major Market: Houston

Information :

• Company : CenterPoint Energy
• Position : Manager, Marketing Research & Analytics
• Location : Houston, TX 77002
• Country : US

How to Submit an Application:

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