Mgr, Caremark Marketing Strategy

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As the Manager, Caremark Marketing Strategy, you will be responsible for assisting the development and implementation of marketing strategy and delivering integrated campaigns, across audiences, in alignment with the growth objectives of the business. You will develop a deep understanding of the buying needs and challenges of business decision makers with a focus on health plan customers to create a best-in-class buying experience for clients as well as an optimized member experience. This role requires attention to detail, ability to manage large, multi-faceted projects and a deep knowledge of B2B, B2C and B2B2C communication strategy development and execution.

Key responsibilities:

• Support execution of strategies and integrated campaigns based on market research, insights and best practices that incorporate multiple channels with measurable results.
• Contribute to business objectives by analyzing marketing performance metrics and insights to optimize marketing strategies and tactics.
• Cross functional collaboration on campaign development and delivery, including creative, analytics, digital, product, clinical, operations and legal, and external agency partners.
• Support the execution for our annual client event and other industry events, in collaboration with the content and corporate communication teams.
• Stay updated on industry trends, emerging marketing technologies, and best practices, and incorporate new approaches and innovations into marketing strategies to maintain a competitive edge

Required Qualifications

• 3-5 years experience in a marketing related field
• 5 years of total revelant work experience
• Experience supporting B2B, B2C and B2B2C campaign strategies, integrated marketing plans, and communication development
• Strategic and analytic thinking with problem-solving skills and the ability to be curious while maintaining a strategic; big-picture perspective.
• Excellent written and verbal communication skills, including sharing ideas and information across diverse audiences.
• Excellent relationship-building skills, with proven ability to influence and impact and build consensus across all levels of the organization
• Strong organizational skills with ability to balance multiple projects
• Analytically comfortable interpreting data; ability to summarize audience insights, campaign data, research and communicate insights and opportunity areas

Preferred Qualifications

• Healthcare experience or experience with other regulated industry
• B2B marketing experience including understanding of customer/audience personas, buying journeys, sales and marketing support and account-based marketing is strongly preferred
• Experience collaborating with and building relationships with Sales, Account Management and Product stakeholders to create and deliver compelling, relevant, customer-centric touchpoints
• Experience navigating and succeeding in a highly matrixed organization
• Excellent communication, presentation, and interpersonal skills with the ability to adjust approach to accommodate your audience

Education Bachelors degree or equivalent (HS Diploma + 4 years of relevant experience) required.

Anticipated Weekly Hours

Time Type

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

Information :

• Company : CVS Health
• Position : Mgr, Caremark Marketing Strategy
• Location : Remote in Raleigh, NC 27601
• Country : US

How to Submit an Application:

After reading and knowing the criteria and minimum requirements for qualifications that have been explained from the Mgr, Caremark Marketing Strategy job info - CVS Health Remote in Raleigh, NC 27601 above, thus jobseekers who feel they have not met the requirements including education, age, etc. and really feel interested in the latest job vacancies Mgr, Caremark Marketing Strategy job info - CVS Health Remote in Raleigh, NC 27601 in 2025-04-30 above, should as soon as possible complete and compile a job application file such as a job application letter, CV or curriculum vitae, FC diploma and transcripts and other supplements as described above, in order to register and take part in the admission selection for new employees in the company referred to, sent via the Next Page link below.